Healthcare & Senior Care
Your name is on the referral list.
Now they’re looking you up.
When a family has a few hours to choose a facility, your online presence does the first tour. We make sure it shows them the place you actually are.
Forty seconds
One family. One list. One phone.
Every day, families choose a facility from a hospital hallway, one search at a time. This short film shows what they see, and what changes when someone takes care of it.
A dramatization. Facilities and people shown are fictional.
How families choose
It happens fast, and you’re not in the room.
- 01 · Discharge day
The hospital hands the family a referral list.
A few names, a few hours to decide. They’re not going to tour all of them.
- 02 · The search
They Google each name. One by one.
Usually on a phone, often from a hospital hallway. This is where you win or lose them.
- 03 · Your profile
Wrong number. Bad reviews. No replies.
Families read reviews looking for one thing: if something goes wrong, will you take it seriously?
- 04 · Your website
Stock photos of people who have never been inside.
Families can tell. If it doesn’t look real, they stop looking.
- 05 · Your Facebook
Last post: three years ago.
A quiet page makes them wonder what else isn’t being kept up.
- 06 · The result
Next. Next. Next.
Your competitor gets the call, and the bed. Nobody tells you it happened.
What we do for care providers
Make the first tour count.
Referral-ready Google profiles
Correct phone numbers, hours and details, real photos of your building and team, and a profile that looks active every week.
Review replies that respect privacy
Every review answered, professionally and quickly, without ever confirming that someone is a resident or patient.
Real photography
We coordinate with photographers who specialize in senior care, so families see your real rooms, real staff and the community you actually serve.
Social media families trust
Celebrations, activities, milestones and staff spotlights, posted with permission and on a steady schedule.
Newsletters and blog posts
Monthly updates that show families and referral sources that you’re active, organized and proud of your work.
Recruiting presence
LinkedIn and Facebook content that shows nurses and aides what it’s like to work for you.
Why us
We started in senior care.
Brandwagon Digital’s first work was for nursing homes, so we know the moments that matter: the referral list, the family member searching on their phone, the review that needs a careful answer, the photo that has to show real people and real rooms.
We also know what not to do. No stock photos of models. No replies that reveal private information. No promises about rankings that nobody can guarantee. Just a presence that’s accurate, real and clearly cared for.
Read: What families see when they Google your nursing homeWant to see what families see?
Send us your facility’s name. We’ll search for it on a phone, the way a family would, and walk you through exactly what they find.